Advantages and Disadvantages of Social Networks-Myassignmenthelp

Question: Disucss about the Advantages and Disadvantages of Social Networks. Answer: Introduction The report will discuss in detail about the social media and its positive as well as negative features when it is used in business. The platform of social media is modern time tool for some marketers who are trying to achieve maximum customer and trying all the means to pass on the message for the target audience clearly. This is why, social media platforms has a number of benefits as well as drawbacks and the organizations these days are constantly struggling to find the appropriate method to utilize it in an effective manner (Bryman, 2015). Any business owner does not completely understand the overall risks and the method of promotion are still very new that it is challenging to test the effectiveness of social media experts or companies that use the services for promotion. Literature review Literature review scope In today's world, technologies are changing the way companies work and market the products or services. Social media plays a very crucial role in this on the transformational level since it has completely changed the way in which companies interact with consumers and also build a reputation. Social media can be called as a method which can be very innovative in various aspects to play and present the product in the marketplace, and it has also become a crucial tool for different aspects of marketing like public relation and other (Bryman, 2015). At the same time, social media has also made it possible to connect with the customer directly. However, there are some restrictions as well. It happens especially when different kinds of marketing where the marketer has the authority to be in complete of the messaging, and there must be no authority over social media at all. This works as an awesome place where the marketer can attract many people across the globe, but at the same time, it c an be a huge disaster as well especially in the case that people where people don't agree with the product or the social media campaign (Trainor et al., 2014). Different platforms like Facebook and other social media handles also allows people to share any feedback where the complete interaction become very interesting and also it can prove to slightly harmful for the manager. Literature review objectives The main objective of the report is to understand different advantages as well as disadvantages of social networks for the business. It is important to understand that any negative comments on social media about the business will harm the image of the company and also proves to be hazardous for the company's reputation (Trainor et al., 2014). The managers who are handling marketing have to be very careful especially with the number of choices with a rapid rise in the use of social media platform for promotion. According to many studies, businesses all across the world are spending or rather investing a lot of money on social media marketing. There are obviously some very strong points which help the company to grow in the business. However, the managers will have to spend some time on disadvantages to understand it better (Autio et al., 2014). Literature review comparative analysis When a business is putting in efforts to market the product, the platform of social media can be a major help. For a small thing or single entity, the current and potential markets are already working to achieve the goal. For instance, media like Twitter or Facebook helps in bringing so many users, and that also proves to be one platform that can be utilized for different motives associated with various marketing techniques (Autio et al., 2014). Following are the detailed discussion of advantages: - Big audience: the world becomes the audience with social media since people across the world can access the information about the product and because there are millions of users on social media to reach through social media platforms (Hair, 2015). At the same time, it is not very crucial to utilize the media by creating a place that provides huge coverage for millions of people all over the world. Social media is free to create to start, and there is no popular platform has signup fees of any type, and this method can be formed or used at any time. Also, there are other social media platforms also which are free from the cost for promotion (Hair, 2015). Such tools can be treated as an important instrument of development and also, to catch the attention of many potentials as well as existing consumers. Promote the concept of sharing: many times, social media can get some help from the people who follow them. Also, people can help by sharing different content with on different networks as well as like it so that more and more people can read about it (Chu and Du, 2013). It further makes it crucial to create some interesting content and cannot be compared with paid form of advertising since people are sharing from their will. Also, the overall reach is infinite because customer following the business can share company data with many of their friends who will further share and the reach is unlimited after that. Increase in the level of brand based loyalty: there is also increase in the reach of the product through social media and the company also can raise the level of loyalty among consumers (Chu and Du, 2013). Also, the overall study is performed by a number of other studies according to which people start following the company on different platforms and such customers stay loyal to the organization in the long run. It is inappropriate to term social media as a pitch for sales and marketing; instead, it provides many options to have communication from two ways, and it also allows the company to make some significant relationship with the potential buyers. The rise in followers boosts the confidence to take more bold decisions and also have a belief in the establishment (Prpi? et al., 2015). There are different numbers of valuable decisions where social media is utilized to gain some benefit from consumer's information that will also help the company to make a decision in a more aware and smart manner to take appropriate decisions. Social media also helps in getting access to a different kind of conversation related to the business and answer the customers about their doubts. There are many queries that are asked related to people who are followers of the company, and this helps in changing the product features to suit the needs of customers related to different solutions of diverse challenges (Prpi? et al., 2015). Social media helps the company to form a genuine association because the marketing or interaction on social media also assists in constructing a stronger based on the customers. Nowadays, it is much simple to become a popular product or company on social media by creating attractive content (Rennie and Morrison, 2013). With so many consumers present all over the world, which modifies at a different time or social status, the social media allows the organization to provide and also promote the desired content with a target audience in a speedy manner. The content on social media posted once works like the self-serving method because the content can be shared multiple times with so many people at so many locations. This helps in gaining a high exposure of brand along with company creating an opportunity to communicate with the consumers directly on a more interactive level. Also, the organization can also have different options to interact with the targeted audience in a more creative manner with the help of constant interaction with consumers (Rennie and Morrison, 2013). Also, the organization will also have to resolve the problems that are important for the marketing campaign and are becoming a hindrance to the success, and the solution is also related to consumer's services and also gaining the amount of trust of the audience. Either way, it will assist in bringing some human touch to the brand and also constructing some high-level relationship with the target consumers. Research gap and contribution Following is the detailed discussion of social media disadvantages for the business: - The process of promotion on social media is very time sensitive, and this can be used to communicate or either have a communication cycle that is primarily based on high-level commitment and the nature of marketing changes with time on such platforms. The main aim is to place the establishment of long-term associations that can help into more sales regarding number (Okazaki and Taylor, 2013). Also, some people has to act in a responsible manner to guide on each network which is a response to different positive or negative comments and also associated with organization's products. It helps in positing the data related to the product that is valued by the buyer. The organization that works without the help of any service is challenging to manage and also such networks will further find it difficult to compete appropriately. Some regular users of social media perceive that methods of advertising are interfering into their personal space. According to different studies, many social media users are not very comfortable with the idea of sharing private information, and they constantly scrutinize the confidence level (Okazaki and Taylor, 2013. This further is based on the practice of formulating the advertisements as well as also promoting the data associated with consumers. The information is collected from social media and has created a lot of controversies and questioned the privacy of consumers (Nielsen and Schrder, 2014). So many efforts must be taken to meet bitterness and also at deal with all the negativity. Feedback with less control: one characteristic of social media is that it primarily diminishes the marketing campaigns in a most absurd manner specifically after all the negative publicity because of feedback from consumers. There can be some unhappy consumers as well which can be very angry with the company and take all steps to malign the image of the company (Nielsen and Schrder, 2014). Either way, negativity cannot be avoided, and it requires some solid response to pacify the consumers. Social media promotion must become with right management in right manner to immediately give an answer and try to minimize the impact in some manner. Many types of social media platforms have the freedom to work. However, when there is no fee for the advertisement to target the audience many times, local organizations often complete with some followers present in country and could not be able to connect with more customers across the globe (Zeng and Gerritsen, 2014). The best way of using it can be done with the assistance of social media platform which depends on data from some customers related to the overall interests and also encourages accomplishing the repeat business in a right manner by using the services. On some level, a business which promotes on social media makes some optimization from different disadvantages by properly presenting the products online. Another limitation of social media is for organizations which are simple to get attain attention from the current loyal customer. But at the same time, it is challenging to make much-needed efforts to catch some attention from new businesses. Also, this can be good to catch the attention of current base of consumer and also motivate them to purchase again (Zeng and Gerritsen, 2014). Studies also prove that a customer who is loyal to the brand can also be channeled in an active manner by getting right base for marketing with the assistance of social media. The present situation can influence the newer consumers and encourage them to try services as well as products. The right balance in marketing also works to avoid the purest form of promotion that social media normally get detached with (Shmueli et al., 2016). Conclusion In past decade, the role of social media has grown from just a basic channel to interact and knowing people into a biggest as well as the strongest place for businesses as well as brands. This platform has also proved from time to time that the process can be very cost effective for promotion purposes as well as the process of advertising is new at the same time subtle way. Here, the companies are trying to work around the budget of marketing and also advertising on social media (Borgatti et al., 2013). There is so many organization that are getting the assistance of social media which is primarily based on marketing in different business platforms and also many such platforms have no plan to assess the effectiveness. It is also based on the impact from promotion on a social platform for organizations and further constructing a brand. 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